During the first two days of the fair, there was quite a lot of activity at MoOD 2011. These were intense days, both for the exhibitors and for the visitors. The stands hummed with business activity and this is probably in part the explanation for the positive, businesslike atmosphere that characterized Brussels. In view of the circumstances, all expectations were exceeded.
Following a successful first edition, which received an enormous amount of attention by the international trade press, 13 companies are working together again in the biennial project Flemish Masters. The purpose of this project is to once again stress the innovative force of Flemish manufacturers of upholstery, curtains, glass curtains, wall coverings, furniture and beds on an international level. [http://texadmin.web.shphosting.com/news/media/showattachment?id=284/72/MD2011-FlemishMasters_DE.doc]
Globalisation, digitisation and the emergence of new economic powers. Every individual, each company sees the disappearance of old certainties. One value however, remains unchanged: beauty.
What will the third edition of MoOD 2011, the fair which takes place on 13, 14 and 15 September in Brussels Expo in Belgium, bring? The answer to this question consists of two parts. On the one hand, MoOD (Meet only Original Designs) relies on its known basic principles; on the other hand the organisation meets the demand of both visitors and exhibitors for the creation of a better and more dynamic environment. In this way a cosier, more compact and more legible fair comes about.
Belgian, and more specifically Flemish companies, are not largely recognised as team players. Rather, they’re individualists with strong personalities. As such, Flemish Masters’ idea of bringing together the furniture sector and textile companies and challenging them to work together on common projects is indeed unique.
Seven exhibitors reacted very surprised when they saw us enter their stand. Most of the time, the reaction was one of disbelief and surprise: “Did we really win the Award? You must be joking!” One by one, these products are proof of the innovating power that is still in the world of upholstery fabrics, window coverings and wall coverings today. The organisation congratulates all of the winners and all of the contenders with their prizes and/or nominations. After all, whoever makes it to the last 50 is a winner anyway.
Of the Sublime: Social networking is changing the way we view the world. Influences come and go at a fast clip. Our hunger for the new thing is even more insatiable than ever. Online you are a drop in the perpetual river of information, flowing ever faster and closer to the surface. It is channelling the world and defining the new aesthetic norms.
Cosy, compact and legible. Those are the three words that summarize the third edition of MoOD. Now the fair starts, we are putting these three terms under one and the same header: clarity. Meet only Original Designs has made the most of its well-known basic principles and this creates a cosier, more compact and more legible fair for both the exhibitors and the visitors. In short: MoOD brings clarity!
An overview of the award winners plus the motivation of the Blue Drop jury. The winners are Deltracon (BE), De Poortere Frères (BE), Konrad Hornschuch AG (DE), De Kabels (NL),Torri Lana, Hulshof Royal Dutch Tanneries (NL) and Hyosung (South Korea).
MoOD 2011 continues to build on a unique and strong concept and this pays off, for the fair proved itself to be the perfect high quality host in all areas.
This is how Niek De Prest, trend coordinator at MoOD looks at things: “Those who want to bring their own collection to the market or who want to design one themselves, simply have to visit MoOD. And they did.
MoOD 2011 will live on for months after the fair has closed its doors. To this end, we use the most modern means of communication that are available.
