MoOD - Meet only Original Designs - is THE international trade fair for upholstery, window- and wall coverings.
It is the only market place in the world to feature producers who fully own their collections. MoOD is flanked by MoOD Yarns & Indigo.
Only Residential & Contract producers show Original Designs
MoOD puts Producers in the fore front of the show. They come up with the Original Designs, they have the know-how and they are the best guarantee for ensuring straightforward negotiations with no middleman.
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Traditionally, the MoOD trend consultation session has always taken place at the beginning of December. 15 trend specialists representing 8 different countries, ranging from as far away as Australia and as close to home as the Netherlands, made their inspiring forecasts for 2013/14.
Colour is the main aim for a number of sectors that are determined to acquaint us with a particular new colour. Fashion and cars are two well-known examples of this. But whether or not a colour will genuinely make a breakthrough into the mass market depends on the social support it gains and as you can see from above, that support can sometimes be contradictory.
The visual for MoOD 2012 has now seen the light of day. Cheerful colours in a rainbow of hues and shades reflect the predictions of the colour trends. The aim of MoOD is to send out a clear-cut signal with this striking and positive picture. Colour will play an important role at MoOD 2012. That much is very clear.
As you can see, the MoOD website has been given a whole new look. It's a sign that MoOD is ready for the next show. The predominant colour is blue, showing how you can use colour to look towards the future. And blue is very much the colour we prefer to use when we express our future in colour.
2011 is nearly over. Working with you, MoOD organised a compact, but highly effective show that was much appreciated by visitors and exhibitors alike. Thank you all for that. We are now looking forward to the New Year and are hard at work to create a better future. We wish you a very merry Christmas and a New Year filled with happiness and prosperity.
Nelen&Delbeke's entry was met with a rapt response from the jury. "Creative, innovative and very beautiful" said Axel Enthoven. "Nelen&Delbeke is known for very fine fabrics," Prof. Van Parys added, "and this really is a strong innovation".
Viscose, cotton and linen are the ingredients in the watercolour fabrics of Dina Vanelli. They can be used for window coverings and upholstery. Dina Vanelli created the design in its own studio.
Biolo Grazia is the woman behind the imaginative designs of Carbi.Pel. Using laser cutting, shaving and printing, this Italian company creates fun, completely original designs in cow hide.
Fidivi Tessitura Vergnano SpA is a highly regarded specialist in the Italian contract market. At MoOD, it had a booth beside Trevira and the former duly noted the rising trend of the contract market. There is particular interest for technical products such as thermoforming and electro-welding.
As a MoOD partner and linen promoter, every year CELC goes in search of a strong linen product. This year, the choice fell on a beautiful, lightweight, contract-quality knitted voile. An unusual choice, as although knitting with linen is already well established in the fashion industry, it remains very uncommon in interior decoration.
Prof. Marc Van Parys is a member of the jury for the MoOD Innovation Platform. The judging, and especially the judging of the Blue Drop Award for Innovation, does not usually happen overnight. In September, however, for a change the jury was unanimous: the creation of the South Korean company Hyosung is simply a masterpiece.
Acrylic has a high reputation to uphold in the outdoor textile market. It's a product with no equal: weather resistant and unsurpassed in terms of lightfastness. Now Torri Lana's design shows us how amazingly soft acrylic can be.
"After MoOD we were very pleasantly surprised by the amount of attention we received!" says Rob Viool, who was just as surprised by receiving the highest distinction in the contract market: the Blue Drop Contract Award.
Few people realise how technical velvet is as a fabric. Plain velvet is particularly difficult to make. The slightest error is visible. A crack in a bobbin? A differently coloured thread? You see it immediately. De Poortere's core business lies in partially dyed polyester velvets, a discipline in which creativity is often subservient to technical limitations.
Axel Enthoven, the project leader and driving force behind Flemish Masters, led the quest himself for a soft, comfortable self supporting fabric that would significantly improve comfort. He hoped to find the solution from a Belgian specialist in flocking.
It was made abundantly clear at the latest edition of MoOD (13th - 15th September 2011, Brussels Expo): anyone who wants to launch their own collection – or wants to develop one – simply has to be at display at MoOD. The decision-makers who visited MoOD this year didn't come in greater numbers, but they did come with a more precise sourcing focus.
In what turned out to be a marathon sitting, just before the opening of the show, the Blue Drop Jury went and collected the entries from the stands. Here and there exhibitors provided some additional words of explanation about the fabrics that they had made ready for the judging panel.
What started life as something of a try-out turned into one of the success stories of the show. Guided tours were conducted three times a day, setting out from the Belgian Café, next to the trend zone. Our guides led visitors entirely on a no-obligation basis right through the show and its projects.
"MoOD is much more than just a fair", says miss Saelens. It was the very first time she visited the fair. "I was glad there were guided tours. Thanks to these I didn't get lost and moreover got to know the inside story in a very short period of time."
The number of 'firsts' or 'premières' at MoOD was greater than ever. Premières are entire collections or individual fabrics that have never been displayed before at any other show. They are either specially designed for MoOD, or else MoOD has been chosen as the strategic launch platform. And this year there were amazing numbers of them.
An overview of the award winners plus the motivation of the Blue Drop jury. The winners are Deltracon (BE), De Poortere Frères (BE), Konrad Hornschuch AG (DE), De Kabels (NL),Torri Lana, Hulshof Royal Dutch Tanneries (NL) and Hyosung (South Korea).
Seven exhibitors reacted very surprised when they saw us enter their stand. Most of the time, the reaction was one of disbelief and surprise: “Did we really win the Award? You must be joking!” One by one, these products are proof of the innovating power that is still in the world of upholstery fabrics, window coverings and wall coverings today. The organisation congratulates all of the winners and all of the contenders with their prizes and/or nominations. After all, whoever makes it to the last 50 is a winner anyway.
Belgian, and more specifically Flemish companies, are not largely recognised as team players. Rather, they’re individualists with strong personalities. As such, Flemish Masters’ idea of bringing together the furniture sector and textile companies and challenging them to work together on common projects is indeed unique.
